MAC Cosmetics’ Viva Glam Adds Keith Haring Lipsticks

Since 1994, M•A•C Viva Glam has raised over $500,000,000 globally and Viva Glam x Keith Haring celebrates 27 years of giving back 100% with three special-edition Lipsticks in Keith Haring’s signature primary color palette. 
 
Haring himself passed of AIDS-related complications in 1990 and in 1994 M∙A∙C Viva Glam was created as a direct relief response to the AIDS epidemic. The 27th anniversary of M∙A∙C Viva Glam coincides with 40 years since the first case of AIDS was identified in the US in 1981. 
 

About The Lipsticks

Akin to how the artist considered the subways of New York his laboratory for experimentation, Viva Glam x Keith Haring invites experimentation and creative exploration. Mix, match and create limitless impactful looks with red, yellow and blue hues that are as boldly original worn alone as they are when mixed to a bespoke shade of purple, green or orange. Three special-edition Lipsticks in Keith Haring’s signature primary color palette in Matte and Frost finishes come together for this year’s Viva Glam collection. Each work of pop art is expressed through Keith Haring’s symbolic street-style imagery. 
 
Viva Glam x Keith Haring will be available starting Dec. 1. In addition to the three new, special-edition lipsticks, every cent of the selling price of Viva Glam I Lipstick, Viva Glam II Lipstick and Viva Glam III Lipstick goes to support the health and rights of people of All Ages, All Races and All Genders all year around.

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